In the first part of the article, we showed you why you should seek interaction with your content on Linkedin. We also listed 6 out of 17 tips on how you can get more likes and reactions to your content.
Implement our tips, and you will see the change on your Linkedin account. In the previous article, we agreed on the following tips:
1. Show the values of your company
2. Take your audience behind the scenes of your business with LinkedIn Stories
3. Use videos to explain how your service works
4. Show your company’s achievements
5. Create and share your podcast
6. Publish reports and statistics from your industry
7. Encourage users to take action
Engaged LinkedIn users make a big difference in popularizing your content. When your contacts are willing to join the conversation, you can expect more likes, comments, and shares. In other words, engaged users mean higher rates of interaction with your content.
By posting the appropriate CTAs, you’ll convince your contacts to take the action you want. To increase engagement, you can ask users to share their thoughts in the comments section.
8. Tell about the new product/project
Whether you run a B2C or B2B business, sharing information about new products is important to keep your followers interested.
Both B2C and B2B customers are interested in new products. What’s more, announcing a new product is a great way to reach a wider audience as it may just be able to meet their needs.
That is why introducing a new product is one of the most effective marketing strategies in terms of increasing the brand’s reach.
When you have a new product, create a LinkedIn post to tell about it and thus create a buzz among your followers.
9. Show off your employees
Linkedin is the best place to build employer branding of your company because it focuses on making business contacts and career development.
Showing your company’s employees will not only enable you to strengthen the emotional bond with your employees but will also help give your brand a human face.
When you show photos or videos of your employees, it builds trust, improves recognition and makes your brand more authentic.
Here are some ways to introduce your employees to LinkedIn:
• Introduce the team
• Tell about the achievements of your employees
• Post short interviews with team members
To reach a wider audience, increase engagement, and get more likes, tag exchanged people as this is a proven way to increase your organic reach.
10. Use LinkedIn Live
A great way to get attention to your content is to make it feel urgent. How? Start a Live Stream on LinkedIn to share something of value with your followers.
Whether you want to host a question and answer session, interview an industry expert, or show your products/services in action, Live Sessions help deliver interesting content while keeping your followers engaged.
11. Organize an event on LinkedIn
LinkedIn Events is another feature that helps you reach a broader audience on the platform. As more and more people are interested in online workshops and networking meetings, LinkedIn users are looking for events that may value them.
That’s why it’s a good idea to host an event on LinkedIn. This tool allows organizers to say everything attendees need to know about the event (whether online or offline), making it easy for interested users to register.
To attract more attendees and get more likes, it’s a good idea to extract your LinkedIn email and announce the event on LinkedIn via email as well.
12. Don’t forget to include graphics
Most online users prefer consuming visual content to reading regular texts. To grab your audience’s attention and generate interest in your content, include graphics in your posts.
Additionally, you can use infographics and case studies to explain how your business works. The more potential customers your business understands, the more customers you can get.
13. Start advertising campaigns
No matter how well written your LinkedIn post is, the most important thing is finding an audience interested in reading it.
Whether you have a small number of LinkedIn followers or want to reach a new audience, advertising campaigns can help.
With LinkedIn Ads, you can promote essential posts, reach more people, and increase engagement with your content.
To create effective LinkedIn advertising campaigns for your business, look at what your competitors are doing and analyze their actions to see what will work for your business.
14. Write an article on LinkedIn
Users appreciate educational content. When you provide valuable content to LinkedIn users, they’re more likely to interact with them and get more likes.
Write a LinkedIn article and help your LinkedIn contacts better understand your knowledge and industry expertise.
As they become part of your professional profile, this content is valuable to all users who want to share their knowledge on Linkedin
By posting an article on LinkedIn, you can not only prove your industry knowledge but also increase engagement with that content as users are more likely to engage with content they value.
15. Don’t forget hashtags in your posts
Over the past decade, developers have started using hashtags to enable social media algorithms to help find the right content for users.
But if you want to promote your content and make sure your audience can easily find relevant posts, it’s a good idea to create community hashtags or use a hashtag for your business name.
16. Use open recruitments
LinkedIn is the largest business and job search-oriented social media platform, so it’s no surprise that both employees and HR recruiters use it to search for jobs and candidates.
Content that talks about new positions and open recruitments can count on greater engagement from Linkedin users.
17. Show how you care for your employees
LinkedIn is not only a place to look for job advertisements. It also helps potential employees learn more about your company and its values to see if they want to work for you or not.
To build interest in your business, it’s important to show potential employees how you care for your team.
Whether you’re sending gifts to remote workers or organizing employee events, don’t miss the opportunity to share it on LinkedIn.
LinkedIn is one of the most popular social media platforms where companies can promote their products and services.
However, simply posting to your LinkedIn profile isn’t enough to take your business to the next level. It’s essential to create content that stimulates engagement.
Why? Engagement with social media is one of the most important KPIs in social media. The more people interact with your content and get more likes, the more new followers you can reach.
With the right marketing tools, creating and curating engaging content on Linkedin is no longer a problem, so pick the best LinkedIn post ideas that fit your business and post them on your profile to increase your engagement rate.